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[Wikipedia, July 19th, 2008]
The Times Square Coca-Cola Sign is an electro-kinetic sculpture created in 2004, replacing the famous three-dimensional bottle design that stood for years in the center of Times Square.
The Coca-Cola Company and MOMA selected Brand Architecture's distinctive design, entitled, "Simply Coke."
[Wikipedia, July 19th, 2008]
In 2004, silhouettes of construction workers add the final touches.
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